How Health Care Costs Are Shaping Voter Priorities for the 2026 Midterms

A new KFF poll reveals the depth of voter anxiety over health care affordability and program fraud—and what it means for public administrators and policy makers.

By Holly AbramsonReviewed by PAP Editoral TeamUpdated July 24, 202616 min read

What you’ll learn in this article…

  • Health care costs are the top midterm issue for 51% of voters.
  • Republican voters prioritize fraud in government health programs like Medicaid.
  • 62% of Republicans versus 21% of Democrats perceive Medicaid fraud.

A July 2026 KFF poll shows 51% of registered voters rate health care costs as extremely important, topping all other issues for the midterms.1 While cost anxieties are bipartisan, perceptions of fraud in Medicaid and the ACA Marketplaces split sharply along party lines, complicating any unified policy response. Premium spikes exceeding 20% on the ACA exchanges this year and the looming expiration of enhanced subsidies intensify the pressure on candidates to offer credible cost-containment plans. The resulting tension between program integrity campaigns and the need for stable, affordable coverage defines the public administration challenge at the heart of this election.

The KFF Poll: Health Care Costs as the Top Voter Priority

While voters broadly agree that health care costs demand attention from midterm candidates, their perspectives on government health program integrity reveal stark partisan divides. According to the KFF Health Tracking Poll, fielded June 25, 30, 2026, among 1,055 registered voters (margin of error ±4%), a slim majority, 51%, say the issue of health care costs is “extremely important” for candidates to discuss during the 2026 midterm elections.1 This makes it the top-rated health care concern across the electorate, but partisan intensity varies significantly.

Broad Consensus with Different Motivations

Democrats (60%) and independents (55%) are most likely to rank health care costs as extremely important, while Republicans prioritize fraud in government programs (55%).1 This split underscores a complex landscape: the public’s pocketbook anxieties are universal, a January 2026 KFF survey found 31% of voters very worried about affording care2, but the perceived solutions differ. The poll’s findings emerge amid sustained economic pressure, with 64% of adults reporting at least some worry about health care bills as of April 2026.2

Beyond the Top Number

The “extremely important” framing used by KFF asks respondents to rate specific issues on a scale; in this case, health care costs competed with other pressing concerns like immigration and the economy. Yet costs stood out as the only health topic to cross the 50% threshold among all voters, signaling that affordability is the decisive health theme of this election cycle. Voters appear ready to reward candidates who offer concrete, cross-partisan strategies to lower premiums, drug prices, and out-of-pocket expenses, and to punish those who do not.

A Partisan Divide on Fraud in Government Health Programs

Perceptions of fraud in government health programs are starkly divided along partisan lines, highlighting a significant obstacle for policymakers seeking bipartisan solutions. The KFF poll reveals that while 40% of all voters believe there is "a lot" of fraud in Medicaid1, the divide is dramatic: 62% of Republicans hold this view, compared to just 21% of Democrats and 39% of independents.2 This chasm is not isolated to Medicaid.

A Deep Partisan Gulf on Health Program Fraud

The pattern extends to other health programs, though overall suspicion is lower. For the ACA Marketplaces, 29% of all voters perceive a lot of fraud1, yet that rises to 47% among Republicans2. Medicare, seen as having a lot of fraud by 36% of all voters1, almost certainly follows a similar split, though the poll did not publicly release its Medicare-specific breakdown. This imbalance is not merely academic: 55% of Republican voters consider fraud in government health programs extremely important for candidates to discuss2, placing it above the overall voter top concern of health care costs. The data suggest that for a significant portion of the electorate, fraud is a lens through which all health spending is viewed, raising the stakes for program administration.

Broader Narratives of Government Waste

The partisan divergence does not occur in a vacuum. Republicans are more likely to see rampant fraud across many government domains. The KFF data shows that 52% of all voters perceive a lot of fraud in the federal tax system, 46% in military and defense contracts, and 46% in foreign aid programs.1 These numbers likely mask even larger partisan gaps, feeding a broader narrative of government inefficiency. The Trump administration's health policy in Trump second administration, including deferred Medicaid payments and decertification of fraud control units in Democratic-led states, may have reinforced these perceptions, linking them to a specific political narrative. For public administration professionals, this complicates routine oversight because any audit or reform can be cast as politically motivated, eroding trust in institutions designed to be nonpartisan.

Who Bears Responsibility? A Cross-Partisan Agreement with Complications

Complicating the political calculus, a rare point of agreement emerges: about half of voters across all parties say that health care providers, not patients or beneficiaries, are mostly responsible for fraud in Medicaid and Medicare.1 This consensus might seem to offer a path toward bipartisan, provider-focused enforcement. However, the deeply embedded partisan framing of fraud often overshadows this agreement. When one party leverages anti-fraud measures as a policy tool, the public may interpret them through a partisan lens rather than as neutral stewardship. This tension leaves program integrity efforts perpetually vulnerable to accusations of bias, no matter where the actual waste occurs.

Did you know? Fifty-two percent of voters say there is "a lot" of fraud in the federal tax system, a higher share than for any single health program, according to a July 2026 KFF poll.

Why Health Care Costs Are Surging in 2026

Health insurance premiums on the Affordable Care Act marketplaces are projected to spike by 21.7% for the 2026 plan year, according to an analysis from the Kaiser Family Foundation (KFF).1 This single data point captures the financial strain facing millions of Americans and sets the stage for a contentious midterm election season.

The Expiration of Enhanced ACA Subsidies

The sharp rise in marketplace premiums stems directly from the expiration of enhanced premium tax credits at the end of 2025.2 These temporary subsidies, introduced during the pandemic, capped premium payments for many enrollees at a lower percentage of income. Without them, the average monthly premium for a subsidized enrollee will more than double, jumping from $888 in 2025 to nearly $1,900 in 2026. Even after accounting for remaining subsidies, the average net monthly payment rises by 58%, from $113 to about $179. Deductibles are climbing as well: the average deductible increases by 37%, or $1,027, further straining household budgets. Enrollment is expected to drop by 4.8 million as cost pressures push some out of the market and into the uninsured population, with those earning above 400% of the federal poverty level facing the full brunt of premium hikes.

Medicare Part B Premiums Tick Upward

While less dramatic, Medicare Part B premiums will see a modest single-digit percentage increase in 2026.3 The exact dollar amount varies by income, but the change adds to federal spending and directly affects seniors on fixed incomes. Any increase in Medicare costs reverberates through public administration budgets and household finances alike.

Employer Plans Continue Moderate Climb

Employer-sponsored insurance premiums are on track to rise 6-7% in 2026, continuing a years-long trend.3 Families with workplace coverage already grapple with average deductibles above $2,700, and incremental increases in both premiums and out-of-pocket limits erode take-home pay. These three cost drivers, marketplace premium spikes, modest Medicare upticks, and persistent employer plan inflation, together frame the health care cost narrative of 2026 and underscore why it has become the defining issue for voters.

Regional Variations in Health Care Cost Concerns

The burden of health insurance premiums is not felt equally across the United States. In 2026, benchmark silver plan costs vary dramatically by state, driven by local market conditions, regulatory choices, and population health profiles. This geographic patchwork means voters in different regions face starkly different pocketbook pressures as they head to the midterms.

States Facing the Highest Premiums

Rural states with sparse populations and limited insurer competition continue to see the steepest costs. Vermont leads with an average monthly premium of $1,224, up 25-30% from the prior year. The state's small risk pool and concentrated provider market provide little leverage to contain prices. Neighboring Wyoming sees premiums between $1,119 and $1,289, a 25% jump, with only a handful of carriers willing to serve its wide-open spaces.1 West Virginia, with premiums of $1,036 to $1,100, posted a 20-25% increase, fueled by high hospital and prescription drug expenses.1 Alaska, geographically isolated, reports monthly costs around $1,000 to $1,019, a 15-20% rise, as delivery costs remain stubbornly high.1

Mid-Range Cost Surges

Several large and diverse states are experiencing sharp increases that outpace general inflation. Florida's average premium hit $859, up 20-22%, as strong enrollment mixes with rising hospital and specialist fees; federal subsidies shield many consumers from the full hike, but underlying costs keep climbing.1 Texas, a non-expansion state, saw premiums reach $718, also jumping 20-22%, under pressure from rapid population growth and high uncompensated care.1 Illinois posted $888 and a 20-25% increase, with urban hospital price growth and recalibration of silver plan loading playing a role.1 Arkansas stands out with a 67% spike to $753, largely due to insurers repricing after underestimating claims in previous years: a volatile adjustment in a concentrated market.1

States Keeping Costs in Check

Active state intervention can make a decisive difference. California's average premium is $612, a 15-18% rise, thanks to Covered California's competitive bidding and broad insurer participation.1 Maryland boasts the lowest figure at just $480, a mere 7% uptick, driven by aggressive rate review, an all-payer hospital model, and robust competition.

These regional disparities mean health care cost anxiety will not be uniform. In states with runaway premiums, the issue may dominate voter decision-making, while in better-managed markets it recedes. For public administrators, who must understand the nuances of public health vs public administration, the data underscore the need for tailored, state-aware policy responses, aligned with federal-state partnership best practices, rather than one-size-fits-all federal fixes.

Questions to Ask Yourself

Tracking your state's premium trajectory reveals whether cost surges are concentrated in your area, which could heighten electoral focus on affordability reforms.

With expanded subsidies facing expiration, many households may see sharp cost hikes. Gauging your financial cushion helps clarify the personal stakes of the midterm debate.

Their stances show whether they emphasize fraud crackdowns, subsidy preservation, or systemic reforms, shaping how your vote might influence future health policy direction.

Where the Parties Stand: 2026 Health Cost Proposals

The 2026 midterm elections present voters with a sharp choice between two distinct philosophies for reining in health care costs, from subsidy structures to fraud enforcement. Republican and Democratic platforms diverge on nearly every major cost driver, reflecting deep disagreements over the appropriate roles of government, markets, and personal responsibility.

ACA Subsidies and Marketplace Coverage

  • Republican proposal: Redirect enhanced subsidies into Health Savings Accounts (HSAs) and Health Freedom Accounts, scale back or end the expanded premium tax credits, tighten eligibility verification, limit access for immigrants, and promote Association Health Plans (AHPs) and Health Reimbursement Arrangements (HRAs).1
  • Democratic proposal: Maintain and expand the enhanced income-based subsidies, preserve automatic renewal and broad eligibility, and protect the Affordable Care Act’s coverage gains without introducing new restrictions.2

Medicare and Prescription Drug Pricing

  • Republican proposal: Focus on price transparency and site-neutral payment reforms, while linking Medicare funding penalties to immigration enforcement. On drug prices, push for pharmacy benefit manager (PBM) transparency, rebate pass-through, direct discounts under the TrumpRx initiative, most-favored-nation pricing, biosimilar competition, and expanded over-the-counter availability.23
  • Democratic proposal: Strengthen Medicare’s authority to negotiate drug prices directly, impose inflation penalties on manufacturers, cap out-of-pocket spending for beneficiaries, and protect existing benefit guarantees.2

Surprise Billing and Consumer Protections

  • Republican proposal: Emphasize transparency tools, such as “Plain English Insurance” explanations, publicly posted prices, and disclosure of cash and out-of-network options, giving consumers information to make informed choices.3
  • Democratic proposal: Rely on regulatory bans on most surprise billing, supported by strong enforcement mechanisms and binding arbitration rules to resolve payment disputes.2

Program Integrity and Fraud Enforcement

  • Republican proposal: Tighten eligibility by excluding non-citizens, impose FMAP-based funding penalties on states, eliminate the Prevention and Public Health Fund, and adopt site-neutral payment policies to reduce perceived waste.2
  • Democratic proposal: Support targeted antifraud enforcement while preserving broad eligibility and maintaining dedicated public health funding, focusing on providers rather than patients as the primary source of improper payments.2

Implications for Public Policy and Program Integrity

The rising financial burden of health care on households and the sharp partisan differences over fraud in government programs are directly influencing how public agencies design, fund, and oversee health services. For public administrators, these twin pressures demand careful budget recalibration and renewed attention to program integrity, all while navigating a political environment where fraud allegations can quickly become partisan weapons.

Budget Pressures and Fraud Monitoring

State and federal agencies are reexamining spending priorities for Medicaid and the ACA marketplaces. Many are expanding internal audit functions and investing in data analytics to detect improper payments, while others face sudden cashflow disruptions when federal reimbursements are delayed. Such delays, often linked to fraud investigations, can strain operations and force agencies to redirect resources from service delivery to compliance documentation. At the same time, the broader cost of health care pushes demand for these programs higher, creating a cycle where administrative costs rise even as program budgets tighten.

The Challenge of Politicized Enforcement

Recent enforcement actions illustrate the tension. Some state Medicaid agencies have experienced payment deferrals, and federally funded fraud control units have been decertified in certain jurisdictions. When these actions align with partisan priorities, for example, targeting states led by the opposite party, they risk being viewed less as neutral oversight and more as political maneuvering. The KFF poll1 underscores this dynamic: Republican voters express far greater concern about fraud in government health programs, leading to pressure for aggressive crackdowns, while many Democrats see such efforts as threatening access to care. Public administrators are left to manage programs amid conflicting mandates and public perceptions, which can undermine the very trust needed for effective governance.

Strategies for Maintaining Integrity and Trust

To navigate this landscape, professionals in public administration increasingly turn to organizations like the American Society for Public Administration for guidance on ethical governance and program integrity. Academic journals, including those that rank among the top public administration journals, offer case studies on building bipartisan consensus around oversight mechanisms. Common strategies, grounded in federal administration best practices, include transparent public reporting on fraud recoveries and error rates, stakeholder advisory groups that include patient advocates and insurance experts, and regular training for agency staff on impartiality. Some states are also piloting collaborative reviews where both party-appointed auditors validate findings, reducing accusations of bias. Ultimately, the goal is to preserve the core mission of health programs: delivering cost-effective care while safeguarding public funds.

What This Means for the Midterm Elections

For Democrats, the 2026 midterm message focuses on protecting the Affordable Care Act and extending subsidies to curb costs. Republicans, by contrast, emphasize fraud and waste as the root cause of spending growth. These contrasting narratives shape campaigns in a cycle where health care costs top voters' economic concerns1. Health care has defined recent midterms: in 2018, Democrats rode protecting pre-existing conditions to flip the House, and in 2022, anxiety over prescription drug costs and surprise bills remained high. KFF tracking polls show that 64-66% of voters worry about affording care, and 55-61% say it will strongly influence their vote1.

Democrats plan to lean on preserving enhanced ACA subsidies, warning premiums will spike for millions if they lapse. They also highlight support for drug price regulation, backed by 72% of adults3. Republicans, facing low trust from independents (only 15% trust them on health costs vs 35% for Democrats), are pivoting to fraud narratives2. However, only 36% of voters see a lot of fraud in Medicare and 40% in Medicaid, which may limit the message's appeal to swing voters1.

The impact is sharpest in swing districts with high premium increases or large individual market populations, especially in the Midwest and Sun Belt where ACA marketplace enrollment is high. With many voters deeply worried, health care could drive turnout among younger adults and those with pre-existing conditions, potentially reshaping Congress if the economy remains stable.

Conclusion: Navigating the Health Care Cost Crossroads

While health care costs are a unifying voter concern, partisan gaps over fraud in programs like Medicaid1 threaten the bipartisan cooperation needed for lasting reform. The path forward demands evidence-based public policy making that rebuilds trust in public health administration. For practitioners, the immediate task is clear: monitor candidate proposals closely and prepare for abrupt administrative adjustments after Election Day.

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